
It’s Different Now!
Can you feel it? The nature of NOISE has changed.
When we began this podcast a few years ago, we defined NOISE as distraction, distortion, disruption and overload. As time went on, we added misinformation and disinformation to the list. Then came a disturbing alteration in the characteristics of NOISE. Fueled by invasive algorithms, NOISE became “darker” and more toxic – intentionally evading our defenses, targeting our vulnerabilities and moving beyond the hijacking of our attention (for power or profit) to the hijacking of our cognition itself – shaping and mis-shaping not only what we think, but how we think.
We call this process Corrosive Control – the fragmentation and erosion of the critical underpinnings of a healthy and vital society – character, competence and communication. And NOISE (especially DARK NOISE) is the mechanism through which we are desensitized to the threat of corrosive control, and by which, corrosive control is normalized and accepted.
And now, whether we realize it or not, Corrosive Control is rewiring our brains – altering the very foundation of who we are as a society, because: We become the information (or NOISE) we select and regulate.
So, what does this mean for our personal choices, values and wellbeing? What does it mean for the future of our children, families, and society?
It means that unless we proactively develop a manner and method of thinking (a Mindstyle), that empowers us to:
- Increase our inner and outer Awareness.
- Advance Abilities that help protect us from the damaging effects of Corrosive Control.
- Cultivate the cognitive and emotional Control necessary to create a fulfilled and purposeful life…
the freedom and opportunity to become who we truly choose to be will be impossible – and our authentic story will be lost. We cannot allow that to happen. That’s what this podcast is all about.

Dr. Rob Reiher
Developmental & Educational
Psychologist,
Media Expert

Wayne Yercha
Host/Producer
FEATURED PODCAST EPISODES
FEATURED BLOG
In EPISODE 26, Wayne and Rob talk with Emmy-nominated filmmaker, and creator of the Webby Awards, Tiffany Shlain. Tiffany has been described by Newsweek as “one of the women shaping the 21st Century”. She’s the co-founder of 50/50 Day, Character Day, and The International Academy of Digital Arts and Sciences. Her films have been translated into multiple languages and have had over 50 million views. Tiffany is the author of the new must-read book, “24/6: The Power Of Unplugging One Day A Week”
In EPISODE 27, Wayne and Rob talk with Dr. Dan Siegel, Clinical Professor at the UCLA School of Medicine, and the Executive Director of the Mindsight Institute. Dr. Siegel is a New York Times Bestselling Author whose many books include Mind: A Journey to the Heart of Being Human, Brainstorm: The Power and Purpose of the Teenage Brain, and Aware: The Science and Practice of Presence; as well as Parenting from the Inside Out (with Mary Hartzell); and The Whole Brain Child, No Drama Discipline, The Yes Brain, and The Power of Showing Up (with Dr. Tina Payne Bryson). They discuss a number of timely topics, including connection, resilience, and The Wheel of Awareness.
In EPISODE 28, Wayne and Rob talk with John Reid, the founder and CEO of the pro-social, elevated branding company, WE ARE SKY. They discuss John’s experiences with racial injustice growing up as a person of color in Oakland, California, as well as the effect of such experiences on the development of self-identity, and how certain power styles contribute to institutional racism.

In today’s day and age, we have more access to information than ever before. With the click of a button, we can find out anything we want to know instantly. This has led to what I call the “age of choice-less choosing.”
Choice-less choosing is created by the dynamic relationship between the accelerating speed of change in society, and our inherent brain-based limitations to cope with the increasing amount of information and change that is occurring.