
It’s Different Now!
Can you feel it? The NOISE around us has changed.
Invasive algorithms, conspiracy theories, deepfakes, data mining, psychological manipulation, doom scrolling, revenge porn, cyber bullying…and on and on. In short, NOISE has become “darker” and more toxic as time has gone on.
And DARK NOISE is about control – a type of control that is “corrosive” to both our society and our wellbeing – control of our attention, control of our thinking, control of our emotions, control of our values, and control of our behavior.
What we need to recognize about this CORROSIVE CONTROL is that it rewires our brains, infiltrates and devalues our lives, and erodes the all-important CONSTRUCTIVE CONTROL and freedom of choice necessary to create our authentic selves and to choose our best future.
We become the information (or NOISE) we select and regulate.
Increasing our CONSTRUCTIVE CONTROL is the key to protecting our future (and that of our children and families) in a world of DARK NOISE. That’s what this podcast is all about.

Dr. Rob Reiher
Developmental & Educational
Psychologist,
Media Expert

Wayne Yercha
Host/Producer
FEATURED PODCAST EPISODES
FEATURED BLOG
In EPISODE 26, Wayne and Rob talk with Emmy-nominated filmmaker, and creator of the Webby Awards, Tiffany Shlain. Tiffany has been described by Newsweek as “one of the women shaping the 21st Century”. She’s the co-founder of 50/50 Day, Character Day, and The International Academy of Digital Arts and Sciences. Her films have been translated into multiple languages and have had over 50 million views. Tiffany is the author of the new must-read book, “24/6: The Power Of Unplugging One Day A Week”
In EPISODE 27, Wayne and Rob talk with Dr. Dan Siegel, Clinical Professor at the UCLA School of Medicine, and the Executive Director of the Mindsight Institute. Dr. Siegel is a New York Times Bestselling Author whose many books include Mind: A Journey to the Heart of Being Human, Brainstorm: The Power and Purpose of the Teenage Brain, and Aware: The Science and Practice of Presence; as well as Parenting from the Inside Out (with Mary Hartzell); and The Whole Brain Child, No Drama Discipline, The Yes Brain, and The Power of Showing Up (with Dr. Tina Payne Bryson). They discuss a number of timely topics, including connection, resilience, and The Wheel of Awareness.
In EPISODE 28, Wayne and Rob talk with John Reid, the founder and CEO of the pro-social, elevated branding company, WE ARE SKY. They discuss John’s experiences with racial injustice growing up as a person of color in Oakland, California, as well as the effect of such experiences on the development of self-identity, and how certain power styles contribute to institutional racism.

In today’s day and age, we have more access to information than ever before. With the click of a button, we can find out anything we want to know instantly. This has led to what I call the “age of choice-less choosing.”
Choice-less choosing is created by the dynamic relationship between the accelerating speed of change in society, and our inherent brain-based limitations to cope with the increasing amount of information and change that is occurring.