ABOUT

Rob Reiher and Wayne Yercha are long-time friends who have worked together on a number of projects over the past 15 years.  They share the belief that tech, media and consumerism can be powerful and positive tools when used to support deeper human values – but that escalating NOISE from tech, media and consumerism is disempowering our children and weakening the connections and qualities that bring our families lasting happiness, meaning and fulfillment.  Together, they’ve created LIVE ABOVE THE NOISE – THE CHOICE-FULL FAMILY PROJECT to offer solutions to this “digital dilemma” based on the latest science and on Rob’s 40 years of research, knowledge, and experience.  They invite you to listen to the podcasts, utilize the NOISE WATCH and LIVE ABOVE THE NOISE.

 

Dr. Rob Reiher

Rob is a highly respected developmental and educational psychologist.  He is a media expert who studies the effects of NOISE (distraction, distortion, disruption and overload) on our families and society.  Rob has decades of experience working at the top levels of the kids’ media and entertainment industries.  His many clients have included CBS, Warner, Lucasfilm, Spielberg, Marvel, Mattel, Fisher-Price, Discovery Kids, Nike and more. 

In addition, he has extensive experience as a researcher, counselor, speaker, consultant, and educator.  As an adjunct professor of Psychology at Woodbury University in Burbank California, Rob created and taught the first INNERTAINMENT course in the country.  He has also taught at Sober College in Woodland Hills, California and Art Center College of Design in Pasadena. 

Rob has written two books and is the co-author (with Daniel Acuff Ph.D.) of Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children.  In this illuminating book, Dr. Reiher and Dr. Acuff discuss the developmental parameters for creating enriching entertainment and media.  They offer extensive insights and advice on how parents can determine and evaluate positive consumer products for their children. 

Rob lives in the Los Angeles area.

Wayne Yercha

Wayne is a long-time entrepreneur who has developed multiple new products, including games, toys, sporting goods and consumer products.  His primary focus is creating enriching children’s entertainment.  Wayne’s latest project is ShieldStar Knights (currently under development), a compelling space fantasy adventure (for ages 7-12) that integrates the three critical components of CHOICE-FULLNESS (awareness, ability and control) into its characters, communication and storyline.  ShieldStar Knights is the first kid’s INNERTAINMENT brand.  Wayne is also an experienced actor and writer.  He lives in Victoria, B.C. Canada. 

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