Rob Reiher and Wayne Yercha are good friends who have worked together on a number of projects over the last 14 years. They share the belief that technology can only be beneficial when it’s used to support deeper human values – and that escalating Noise from technology, media and consumerism is weakening the connections and qualities that bring our families lasting happiness and fulfillment. Together, they’ve created Live Above the Noise to offer solutions – solutions based on Rob’s 40 years of research, knowledge, and experience. They invite you to listen to the podcasts, use the Tips & Tools and Live Above the Noise.
Dr. Rob Reiher
Rob is a highly respected developmental and educational psychologist. He is an expert in digital distraction and the effects of the escalating Cycle of Noise on our families and our society. Rob specializes in media and consumer psychology and has decades of experience working at the top levels of the kids’ media and entertainment industries. His many clients have included CBS, Warner, Lucasfilm, Spielberg, Marvel, Mattel, Fisher-Price, Discovery Kids, Nike and more.
In addition, he has extensive experience as a researcher, counselor, speaker, consultant, and educator. As an adjunct professor of Psychology at Woodbury University in Burbank California, Rob created and taught the first Innertainment course in the country. He has also taught at Sober College in Woodland Hills, California and Art Center College of Design in Pasadena.
He is the co-author (with Daniel Acuff Ph.D.) of Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children. In this illuminating book, Dr. Reiher and Dr. Acuff discuss the developmental parameters for creating enriching entertainment and media. They offer extensive insights and tools to help parents determine and evaluate positive consumer products for their children.
Rob lives in the Los Angeles area and is currently completing his research and writing in the area of CHOICE-FULL behavior.
Wayne is a long-time entrepreneur who has developed multiple new products, including games, toys, sporting goods and consumer products. His primary focus is creating enriching children’s products and programs. Wayne’s latest project is ShieldStar Knights (currently under development), the first kid’s entertainment brand based on the Science of Center-Point. Wayne is also an experienced actor and writer. He lives in Victoria, B.C. Canada.