Hello, I’m Dr. Rob Reiher.
Every day, our children face staggering amounts of distraction, distortion, disruption and overload, often designed to grab their attention, hijack their time and control their behavior.
As a developmental and educational psychologist who has worked in the media and entertainment industries for decades, I’ve witnessed the damage done to our children’s development by this growing misuse of tech, media and consumerism. In fact, some years ago, I co-wrote the book, “KIDNAPPED…How Irresponsible Marketers Are Stealing The Minds Of Your Children”, to address this very problem.
“TRAINING” CHILDREN TO BE CHOICE-LESS
When I work with parents today, they often tell me that they feel stressed and overwhelmed – and don’t really understand what’s happening to their children, or how to help them.
What they need to know is that when children are “trained” to behave in certain ways (through the psychological conditioning built into many apps, programs and products), or are overloaded with too much information to process, they learn to react automatically – rather than think critically about their choices. With repetition, this behavior becomes a disempowering pattern that can result in immature development – a re-wiring of their brain circuits and habit patterns that leaves them vulnerable to products and ideas designed to target and exploit them. This “training” can then cause them to lose (or fail to develop) the power to make wise, self-directed choices. They become increasingly Choice-LESS – putting their future success and happiness in jeopardy.
THE POWER OF CHOICE-FULLNESS
The good news is that we have the power to help our children become more CHOICE-FULL.
Developing CHOICE-FULLNESS is a process, not a quick fix – but it’s something that’s needed more and more every day, both by our children and our society. That’s why I’ve joined together with my long-time friend, and podcast host, Wayne Yercha, to create these podcasts. In them, we’ll talk to experts, utilize the latest science, and draw on my 40 years of research and experience, along with a powerful new approach called INNERTAINMENT, to help provide parents with the essential knowledge and practical tools they need to protect their children and prepare them for a positive and fulfilling future – through the power of CHOICE-FULLNESS.
We invite you to join us in our CHOICE-FULL FAMILY PROJECT.